DOC 01 · APPROACH

HOW I WORK

Structure first. Then the human part.

Twenty years of change and digital transformation work has taught me the same lesson every time: the plan is never the hard part. The hard part is what happens when the plan meets people, ambiguity, and a deadline that hasn't moved. That's where the actual work is.

The approach, in three parts

01

Diagnose before prescribing

Most failures I've seen weren't caused by the wrong fix — they were caused by fixing the wrong thing. I trace problems to their actual structural cause before proposing a solution, even when a faster-looking answer is sitting right there.

02

Build for repeatability

A fix that only works once isn't a fix, it's luck. I design controls and processes so the same class of problem doesn't recur — not just the specific instance in front of me.

03

Document like someone else has to pick it up

Because eventually, someone else does. Every piece of work I do is left in a state where a colleague, a client, or a future version of me can act on it without re-deriving the reasoning.

TWENTY YEARS, ACROSS DOMAINS

Where the time's actually gone.

Not a CV list — a shape. This is illustrative of career breadth and rough duration, not a precise headcount or project tally.

NHS & Healthcare Transformation
20+ yrs
Change & Programme Management
20+ yrs
Private Sector Consulting
15+ yrs
Higher Education & Teaching (UEL)
Current
Creative / Live Event Production
20+ yrs

// Bars reflect approximate career duration per domain, not concurrent full-time allocation. Several run in parallel.

PROOF OF WORK

Three situations, not a highlight reel.

Anonymised, but every specific is real — the kind of detail you could ask a follow-up question about. Turn the page.

Case Study 01 / 03

Root-Cause Investigation on an Ambiguous Production Bug

The situation. A recurring, unexplained data-loss bug in an automated export pipeline — a design tool's export was silently substituting the wrong asset into a document's background layer, with no error thrown. Two prior fix attempts, based on incorrect assumptions about where the fault lived, made the problem worse rather than better.

What I did. Refused to trust surface-level QC and built a pixel-level verification method to test the actual claim being made. Traced the fault to its precise structural cause by unpacking the file format directly rather than working from assumptions. Identified that my own first fix attempt had solved the wrong problem — caught it before delivery by re-testing against the original requirement. Documented the corrected root cause and the verified fix so a future team member could act on it without re-deriving any of it.

What this demonstrates. Comfort sitting with ambiguity rather than reaching for the first plausible explanation. Willingness to say my own earlier work was wrong and fix it rather than defend it. Documentation discipline that makes findings usable by someone else, not just understood by me.

01
Case Study 02 / 03

Building a QC Pipeline With No Single Point of Failure

The situation. A content-production pipeline needed quality control — but an early single-check approach missed a real, high-impact error: two supposedly-different assets turned out to be byte-identical, silently duplicated under different names. The single check had passed both, since each was individually valid.

What I did. Diagnosed why the existing check couldn't have caught that specific failure mode. Designed a second, independent verification layer specifically because it catches a different class of error than the first. Formalised both as a standing, non-negotiable process for every future batch. The same duplicate-detection logic was independently corroborated by a separate audit process weeks later — confirming the method generalises, not just patches one incident.

What this demonstrates. Systems thinking about why a control works, not just that it passed. Building for repeatability rather than solving the immediate instance. Comfort formalising a process improvement into a standing rule.

02
Case Study 03 / 03

Migration and Handoff Discipline Across a Multi-Session Project

The situation. A long-running, multi-phase project handed off repeatedly, with real information loss at each handoff — a referenced file that turned out not to exist, a routing map that described a dead-end rather than a working process.

What I did. Diagnosed the handoff process itself as the point of failure, not any individual piece of missing content. Restructured the documentation to explicitly flag anywhere something was unbuilt, unverified, or assumed. Built a persistent, append-only running log and a stable open-items register. Enforced a hard versioning rule after a real instance of confusion caused by skipping it.

What this demonstrates. Recognising a process failure rather than a content failure. Building infrastructure that prevents a class of error rather than fixing individual instances. The discipline to enforce a rule consistently even when inconvenient.

03

WHAT PEOPLE SAY

Not just my word for it.

Real recommendations, from real working relationships.

An exceptional Project Manager with a wide variety of skills… technically competent, but with excellent people skills, showing empathy and support to the end users of his projects — such an important attribute when dealing with NHS projects and staff.

Iain GrantChild Health Information Service Infrastructure Lead, NHS South, Central and West

Alex's coaching skills were simply outstanding. He demonstrated a deep passion and enthusiasm for helping learners — many with mental health issues or a low level of education — cultivate the confidence and belief that employment is possible.

Joe JosephEvent Production / Independent Contractor (formerly Senior Engagement Officer, B&NES Council)

Alex has a natural inclusive leadership quality that inspires others to follow and grow… a way of asking thought-provoking questions that challenge his clients to think deeper and unlock their full potential.

Fiona ChapmanNLP Master Trainer & Stress/Anxiety Coach

Want the fourth case study to be yours?

If there's a problem worth this kind of attention, let's talk about it.

Book a conversation